Selected Work
Results, not
case studies.
We let the numbers do the talking. Every engagement below is defined by a single, honest result.
FMCG / Spirits
El Jimador
340% increase in brand search volume in 90 days.
El Jimador entered the South African market with low brand awareness and a need to establish cultural relevance quickly. We built a full-funnel Meta strategy anchored in locally resonant creative — moving from awareness through to conversion in a single coordinated campaign.
340%
Brand search growth
4.2x
Return on ad spend
R1.2M
Revenue attributed
Retail / Cycling
Olympic Cycles
2.8x ROAS across all paid channels within the first quarter.
Olympic Cycles was running fragmented campaigns across multiple agencies with no unified measurement framework. We consolidated their paid media, rebuilt their tracking infrastructure, and introduced a full-funnel attribution model that gave them a clear view of what was actually driving revenue.
2.8x
Blended ROAS
38%
Reduction in CPA
R8.4M
Revenue tracked
Food & Beverage / Retail
Roots
190% growth in inbound calls from Google in six months.
Roots Butchery had strong in-store traffic but a weak digital presence. We rebuilt their Google My Business profiles across all locations, launched hyper-local paid search campaigns, and introduced a review management process that transformed their local search visibility.
190%
Growth in calls
4.7
Average GMB rating
3.1x
Local search impressions
Beauty & Wellness
Artisan
From zero to 1,200 qualified bookings in the first six months.
Artisan Skin launched their Constantia flagship with no digital presence. We built their paid media strategy from the ground up — establishing brand awareness through Meta and Google, and converting that awareness into qualified treatment bookings through targeted search and social campaigns.
1,200+
Qualified leads
R420
Cost per lead
68%
Lead-to-meeting rate
Factory Automation / B2B
SA Power
LinkedIn campaigns delivering R180 cost per qualified B2B lead.
SA Power needed to reach procurement and engineering decision-makers in the factory automation space. We built a LinkedIn campaign architecture that combined thought leadership content with direct response, creating a pipeline of qualified leads at a cost that made commercial sense.
R180
Cost per qualified lead
12x
Pipeline value vs. spend
340+
Decision-makers reached
Lifestyle / Motorcycles
Mutt Motorcycles
Building a cult following — 280% growth in UK social engagement in four months.
Mutt Motorcycles is a London-based custom motorcycle brand with a fiercely loyal community but limited digital reach beyond their existing audience. We built a paid social strategy that balanced brand storytelling with performance — using cinematic creative across Meta and TikTok to reach new riders who didn't yet know the brand existed. The result was a significant expansion of their community without diluting what made them distinctive.
280%
Social engagement growth
3.6x
Return on ad spend
42K+
New audience reach
Spirits / FMCG
Chattanooga Whiskey
Launching a premium Tennessee bourbon into a competitive UK market.
Chattanooga Whiskey entered the UK market as part of the Brown-Forman portfolio alongside Jack Daniel's. We developed a paid media strategy that positioned the brand as a premium, craft alternative — targeting whiskey enthusiasts through Meta and Google with creative that leaned into the brand's Tennessee heritage and small-batch credentials. The launch exceeded first-quarter sales targets by a significant margin.
148%
Q1 sales target exceeded
2.4x
Return on ad spend
R2.1M
Revenue attributed
Spirits / FMCG
Jack Daniel's
Driving 22% incremental volume growth through always-on digital media.
As the lead digital agency for Jack Daniel's South Africa, we managed an always-on paid media programme across Meta and Google that balanced brand equity with commercial performance. Working closely with the local marketing team and the global Brown-Forman digital team, we built a measurement framework that separated brand-building investment from direct-response activity — giving the client clear visibility on what each rand was doing.
22%
Incremental volume growth
3.8x
Blended ROAS
#1
Spirits brand on Meta SA