01
Search campaigns built on intent data
Keyword groups built around real searches, tight match types, negative keyword discipline, and ad copy that answers the query in the search result.
Google Ads management
Senior-led Google Ads from a certified Google Partner. No junior handoffs, no wasted budget, full conversion tracking.
Trusted by






R2.4B+
Media managed
8+
Years in market
40+
Brands grown
What we do
Google Ads rewards account hygiene and honest measurement. This is the work that moves a business, and it is the work we do ourselves rather than handing on.
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Keyword groups built around real searches, tight match types, negative keyword discipline, and ad copy that answers the query in the search result.
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Asset groups, audience signals, brand exclusions and placement controls built with intent, so Performance Max works with your account instead of around it.
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Conversions defined on real outcomes, implemented in Google Tag Manager, then validated in GA4, Google Ads and your CRM before we optimise toward them.
04
Weekly work on bids, budgets, negatives and creative, plus a monthly report that states what changed, why it changed and what it produced.
Who it's for
We work with a small number of accounts so senior attention is never diluted. Below R10,000 per month, a fixed retainer is usually not the best use of your budget, and we will say so.
Businesses spending R10,000+ per month on Google Ads, or ready to
Teams whose Google Ads spend isn't producing quality leads
Businesses unhappy with their current agency
Results
Two accounts where paid search carried real commercial weight. Both case studies are on the work page.
Process
01
A 15 minute conversation about your spend, your market and what a qualified lead is worth to you. No pitch deck, no junior account manager.
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We review the account, the tracking and the landing pages, then put the plan, the fixed monthly fee and the targets in writing before anything changes.
03
Campaign build, conversion tracking, launch, then weekly optimisation and a monthly report you can read in five minutes.
Straight answers
Book a call
You speak to the person who would run the account. Bring your monthly spend, your targets and your current results, and you will leave with a straight answer either way.