Mutt Motorcycles, the British creators of café and custom-inspired bikes, recently unveiled their digital showroom and merchandise hub in South Africa. This dynamic move marks a thrilling entry into the market.
For this venture, Mutt teamed up with Zoo Digital, a partnership aimed at making a strong online debut before physical stores make their debut in the coming year.
Zoo Digital meticulously crafted their website, found at https://muttmotorcycles.co.za/, utilizing one of our favorite content management systems, Shopify. This platform empowers customers to effortlessly purchase merchandise, from stylish trucker caps to trendy t-shirts. Moreover, it grants them access to the full range of Mutt motorcycle models, complete with detailed specifications. Most excitingly, it allows potential customers to submit inquiries or book a thrilling test ride.
Staying true to our philosophy on organic media, Mutt took a proactive approach by focusing on paid media, which not only cut costs but also streamlined production. Zoo Digital then spearheaded Mutt’s advertising campaigns on platforms like Meta, Google, YouTube, and TikTok, meticulously targeting a select audience, creating a buzz and increasing brand recognition.
Our approach with Mutt was refreshingly straightforward: introducing something you didn’t know you craved until it caught your eye. With this premise in mind, we concentrated our launch efforts on channels that excel in delivering high-quality imagery and video content. Our goal? To bring Mutt’s extraordinary motorcycles and apparel right to the customer, igniting their desire to own a piece of the Mutt Motorcycles experience.
We’re absolutely thrilled to collaborate with Mutt Motorcycles South Africa, a brand we’re genuinely passionate about, with unwavering belief in their product.
If you’re considering launching a brand in South Africa, reach out to us. We’re here to make remarkable things happen.