TikTok in South Africa a Marketers Snapshot

TikTok Gif

TikTok has been downloaded 1.5 billion times; outperforming Instagram as the fastest growing social platform.

TikTok is an entertainment platform where users reward creative content and completely ignore that which is not relevant.

Social Media User Numbers 2018

Some Stats

  • 15 second video sharing app
  • 500 million users
  • Second most downloaded App globally – 2019
  • 52 min average daily use

Who Uses it?

  • 41% are between the ages of 16 and 24
  • 56% Male 44% Female
  • Growing number of adults beginning to use the platform.
  • Main concentration of users are in India
  • No country specific data for South Africa yet

TikTok is not on local marketers’ list of priorities.

However, this social media platform has certainly cornered a specific part of the teen market and could be a smart investment for a savvy brand.

Paid Media Options

  • New and expensive high CPM cost of roughly US$10
  • Minimum investment of US$500
  • You can target, gender, location, age, device and interest category
  • There is a video creation kit to help you design your content
  • There are in feed ads and brand takeovers which display as you open the app
  • You can sponsor a hashtag to drive additional exposure – these generally last 6 days


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