TikTok has been downloaded 1.5 billion times; outperforming Instagram as the fastest growing social platform.

TikTok is an entertainment platform where users reward creative content and completely ignore that which is not relevant.

Some Stats

• 15 second video sharing app
• 500 million users
• Second most downloaded App globally – 2019
• 52 min average daily use

Who Uses it?

• 41% are between the ages of 16 and 24
• 56% Male 44% Female
• Growing number of adults beginning to use the platform.
• Main concentration of users are in India
• No country specific data for South Africa yet

TikTok is not on local marketers’ list of priorities.

However, this social media platform has certainly cornered a specific part of the teen market and could be a smart investment for a savvy brand.

Paid Media Options

• New and expensive high CPM cost of roughly US$10

• Minimum investment of US$500

• You can target, gender, location, age, device and interest category

• There is a video creation kit to help you design your content

• There are in feed ads and brand takeovers which display as you open the app

• You can sponsor a hashtag to drive additional exposure – these generally last 6 days

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