Fail to plan, plan to fail

New year, new opportunities and the challenges of wrangling it into submission.

We spent a lot of time with our clients and customers in December and January helping them strategically plan for the year ahead.

Our strategy and plan takes a lot of moving parts and pushes them into a coherent measurable plan we can all follow.

This typically includes who are we going to target, how are we going to reach them. The business objectives and its business verticals.

Most importantly the plan of action for the year ahead will break the plan into channels on a month-by-month basis including measurable key performance indicators to see if we are performing optimally.

This plan allows us to, well plan ahead. Both parties know what to expect and what needs to happen when. It also allows us to be strategic and target specific events throughout the year.

Such as

  • Back to school
  • Winter / Summer
  • Valentine’s Day
  • Mother’s Day / Father’s Day
  • Christmas
  • Black Friday / Cyber Monday
  • Birthdays
  • Specials / Product Launches

These are what we call ad-hoc campaigns and compliment always on campaigns such as brand campaigns, product verticals and competitor campaigns.

These campaigns can then be systematically be planned and added to a tool like Asana that will alert us way ahead of time if anything is needed. This means we shouldn’t miss anything.

A lack of planning not only creates panic and unnecessary stress, but it also means you’re not delivering the best work possible.

Contact us to help you plan. the year ahead.

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